Marketing
Ads Dashboard
Every dollar of paid media and the return it produced.
Total Spend
$24,860
▲ 30 days
Leads
3,142
Purchases
412
Revenue
$96,420
Blended ROAS
3.88x
▲ Target 3.0x
CTR
2.1%
CPM
$14.20
CPC
$0.68
Cost Per Lead
$7.91
Cost Per Purchase
$60.34
Conversion %
13.1%
Active Campaigns
11
Platform Performance
| Platform | Spend | Leads | Purchases | Revenue | ROAS |
|---|---|---|---|---|---|
| $9,400 | 1,208 | 168 | $38,600 | 4.11x | |
| $8,200 | 1,102 | 144 | $34,200 | 4.17x | |
| $4,860 | 542 | 68 | $16,420 | 3.38x | |
| YouTube | $2,400 | 290 | 32 | $7,200 | 3.00x |
Best Performing Ads
| Creative | ROAS | CPL |
|---|---|---|
| Enrollment script UGC | 6.2x | $4.10 |
| Conference testimonial reel | 5.4x | $5.02 |
| Tuition guide lead magnet | 4.8x | $3.88 |
Worst Performing Ads
| Creative | ROAS | CPL |
|---|---|---|
| Static quote graphic | 0.8x | $21.40 |
| Long-form webinar promo | 1.2x | $18.60 |
| Retail holiday teaser | 1.6x | $14.90 |