Borsos Media
Ads, Funnels & Email Marketing · Marketing · Manager: Mary Seats
How You're Winning
Automatically pulled from your KPIs, deliverables, feedback, and badges.
- ★Ad campaigns are still producing steady lead volume week over week.
- ★Email deliverability held above 98% after the domain warm-up.
- ★Built a new funnel test framework the whole team can reuse.
- ★Your strongest performance area right now is Quality & Approval Rate — you're a meeting expectations.
Your Next Level
Specific, measurable, time-bound recommendations built from your own data.
Why it matters: Cost Per Lead is $9.40 against a $6.50 target — 69% of goal — which pushes paid acquisition above the profitability threshold.
Recommended action: Audit the three highest-spend audiences, retire creatives past 7 days of frequency 3+, and A/B the Clique landing page headline.
Triggered by: KPI below 80% of target
Why it matters: No weekly performance form was submitted for the week of July 20, so lead attribution could not be verified.
Recommended action: Submit the weekly form every Friday by 3pm with campaign-level results attached.
Triggered by: Missing weekly report
KPI Progress
Every KPI is attributed to a business unit.
Badges Earned
Directly influenced revenue. · Earned 2026-05-12 · Evergreen funnel · 30 stars · Public
Goals
Annual, quarterly, monthly, weekly, stretch, and personal development goals.
| Goal | Horizon | KPI | Start → Target | Current | Complete | Due | Priority | Stars | Status |
|---|---|---|---|---|---|---|---|---|---|
| Cost per lead under $6.50 | Monthly | Cost Per Lead | $11.2 → $6.5 | $9.4 | 38% | 2026-08-05 | High | ★ 30 | At Risk |
| Complete ads certification | Development | Professional Development | 0% → 100% | 45% | 45% | 2026-09-30 | Medium | ★ 20 | In Progress |
Deliverables
Stars finalize after manager approval when approval is required.
| Deliverable | Project | Business Unit | KPI | Due | Submitted | Quality | Outcome | Stars | Status |
|---|---|---|---|---|---|---|---|---|---|
| Cold audience creative refresh | Evergreen Ads | Company Operations | Cost Per Lead | 2026-07-22 | 2026-07-26 | 74% | CPL still $9.40 | ★ 0 | Revision Requested |
Recognition Received
- Members praised the new onboarding email sequence in three separate reviews.★ 10Member Feedback · 2026-07-22 · Public
Manager Feedback & Rewards
- "Testing discipline is strong — let's tighten spend efficiency."Mary Seats · 2026-07-17
Reward Marketplace
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